In technology-based industries, it is common  to see a pattern that starts with the manufacturing and sale of a  tangible product, and that gradually evolves from focusing on the  product itself to deriving value from its performance. In other words,  the service provided by the product, also referred to here as “asset,”  turns out to be more valuable to the customer in the long run. 
As manufactured products mature, what  consumers look for tends to be more a matter of style (in most cases)  and reliability (in virtually all cases). 
The commercial aviation industry is no  different. In fact, a modern rationale for Integrated Vehicle Health  Management (IVHM) comes from the transformation that a number of OEMs  are going through. That is, the segue from simply selling a  product—one-time upfront revenue realization, and spare parts’ sales  when needed—to providing a service that is much more sophisticated. 
Services are now sold in which steady  monthly income can be derived in return for the effective maintenance of  the asset. The end result is what customers (operators and passengers  alike) want: planes that fly reliably. 
To guarantee that level of availability,  a new set of highly technical capabilities is being developed as the  underpinning technology to this transformation. And the idea of shedding  light on foggy situations does apply: scheduled maintenance (known  event) is less costly than unscheduled maintenance (unknown, foggy  event). 
Knowledge is power
In the past, OEMs and suppliers had very  little say on how an airplane was used or maintained, with that  responsibility falling mostly on the shoulders of the operators. Parts  were shipped according to the requirements and timing of the aircraft  owner. 
Today, operators—i.e., airlines—are  moving away from such tasks, concentrating their attention on profitably  running the business of flying. OEMs and suppliers, on the other hand,  are taking over the business of guaranteeing that the planes are ready  and able to fly as expected. 
That’s the new contract: availability,  reliability, deep asset knowledge, and readiness. The cost of ownership  is thus kept on budget, maximizing the potential for bigger margins. 
Make no mistake: the impetus for the  IVHM value proposition on the OEM side is a commercial one. It follows  the desire to increase or maintain revenue by moving into maintenance,  or to compete in a market that is being eroded by low-cost component  suppliers. 
Those working in this new field define  IVHM as the “unified capability of a system of systems to assess the  current or future state of the member system health, and integrate that  picture of system health within a framework of available resources and  operational demand.” (SAE IVHM Steering Group, 2011). 
If only passive fault management and  diagnosis needed to be addressed, the “I” in IVHM would not be  necessary, nor would it be needed to take this capability to the level  it can go. But, if the integrative process of bringing together data,  reasoning, and good decision making is of interest, the challenge  is much bigger. 
It surpasses the need for next-gen  sensors and overall smart computing, which are conditions sine qua non,  going deeply into who, how, and when to deal with the information these  sensors supply. In non-collaborative environments, this in itself  requires a fundamental corporate culture change. Silos will not work  here, as information is a key resource that will support problem  resolution. If not shared, the resolution simply might not happen. 
The technology of IVHM enables the  collection of information on an object’s condition, performance, and  location. It also facilitates the transmission of this information,  often from hostile environments (e.g., inside a jet engine). 
In the end though, it is how maintainers  use this information that will really make a difference. Although there  are quite sophisticated tools both for diagnostics and prognostics,  what will fundamentally matter are the business drivers that the data  will be used to support. 
Maintaining technologies  
IVHM offers options to be considered by  organizations that can be achieved through the monitoring of the health  of an asset. Decisions can then be made based on the information that is  collected. 
Primarily, such decisions will enable  the maintainer to better schedule maintenance based on actual  performance and condition of an asset (the airplane itself, or any of  its parts) rather than when a component fails or when regular  maintenance cycle is performed. Any event that leads to a plane  malfunction in between these two parameters can be flagged and addressed  by consistently applying IVHM. 
For passengers flying from NY to London  (or anywhere else for that matter), this will be basically an invisible,  behind-the-scenes situation. The good news is that airplanes will  depart and arrive when they are supposed to with no untoward  interruptions. 
From the perspective of the operator,  the result is having more planes in the air with a lot fewer unknowns on  the ground (i.e., margin improvement and higher levels of customer  satisfaction). 
The technologies foundational to IVHM  can be considered disruptive, as a technical innovation can immediately  produce a new unexpected service offering with its subsequent effect on  the market. 
In a service-driven business, customers  tend to expect more service each year. With the competition from third  parties knocking at the door, this becomes, undoubtedly, a much more  dynamic business than the product business. 
Recent Airbus figures, from Aerotech 2011, predicted a 4.8% growth per year in civil  aerospace for the next 20 years. It is also predicted that some 4500  aircraft will be replaced in the same amount of time. 
According to the Flightpath 2050, a  European report on the region’s vision for aviation global leadership,  the goals ahead are significant: 
• Getting 90% of travelers, door to door, anywhere in Europe in less than four hours 
• Achieving less than one accident per 10 M flights 
• Having air-traffic management infrastructure in place to handle 25 M flights/year 
With these targets in mind, it will not  be acceptable for a plane to be delayed at the gate for a “cause  unknown.” The situation will demand the unequivocal location of a faulty  LRU (Line Replaceable Unit), so it can be dealt with, getting the  aircraft back on the runway. 
It will also require a movement from  accurate diagnosis of a fault, with fault forwarding so that the  aircraft can be repaired on the ground, to prognostics where the  necessary repair is known for some time in advance, and maintenance  booked when convenient. 
The industry is in the midst of the dawn  of a new technological paradigm in commercial aviation. In the next  decade or so, the technology behind IVHM will be both an enabler of new  processes and a disruption to old ones, with its value affecting safety,  operations, and the financial aspects of the business. 
The rewards will be available to those  who understand this change in the overall landscape and appreciate the  magnitude of the challenges facing the industry. The time is now, as  this enormous transformation will need disciplined stewardship of new  risks taken.